"A Guide to the 7 Different Types of Logo Design (With Examples)"

A great logo is essential for any brand. It’s the first thing people notice, and it plays a key role in brand recognition. But did you know there are seven main types of logos? Each type has its strengths and is suited for different types of businesses.

In this guide, we’ll explore the 7 different types of logo designs, explain their unique characteristics, and provide examples of famous brands using each one.

1. Wordmark Logos (Logotypes)

A wordmark logo consists of only the brand’s name, written in a unique font and style. This type of logo works best for companies with distinctive or short names that are easy to remember.

Why Choose a Wordmark Logo?

✅ Great for brand recognition

✅ Works well for startups and small businesses

✅ Ideal for companies with a short, catchy name

Famous Examples:

Google – Simple yet iconic, Google’s logo uses a custom font with playful colors.

Coca-Cola – The flowing script has become one of the most recognizable logos in the world.

Disney – Its whimsical font style reflects the magic of its brand.

2. Lettermark Logos (Monogram Logos)

A lettermark logo, also known as a monogram logo, uses initials instead of a full brand name. This is perfect for businesses with long names that want a more compact, visually appealing identity.

Why Choose a Lettermark Logo?

✅ Perfect for companies with long names

✅ Creates a clean, minimalist look

✅ Easy to recognize and remember

Famous Examples:

HBO (Home Box Office) – A sleek and compact logo ideal for a media brand.

CNN (Cable News Network) – A bold, red design that’s highly recognizable.

3. Pictorial Mark Logos (Brand Marks)

A pictorial mark is a graphic-based logo that represents the brand without using words. This type of logo is ideal for brands that want a strong visual identity that can be recognized globally.

Why Choose a Pictorial Mark Logo?

✅ Universally recognizable without words

✅ Creates a strong emotional connection

✅ Ideal for established brands looking to simplify their identity

Famous Examples:

Apple – The bitten apple is one of the most iconic logos worldwide.

Twitter – The blue bird represents communication and freedom.

Nike – The swoosh is simple yet conveys motion and speed.

4. Abstract Logos

An abstract logo is a unique, geometric design that doesn’t directly represent anything but creates a distinctive brand identity. These logos work well for companies looking to be memorable and different.

Why Choose an Abstract Logo?

✅ Offers a unique, modern look

✅ Highly versatile and adaptable

✅ Doesn’t limit the brand to one industry

Famous Examples:

Pepsi – The red, white, and blue globe is instantly recognizable.

Adidas – The three-stripe mountain represents challenge and success.

Spotify – The curved sound waves symbolize music streaming.

5. Emblem Logos

An emblem logo combines text and imagery inside a badge, seal, or crest-like design. This style is commonly used by schools, government agencies, and traditional brands that want a sense of heritage and authority.

Why Choose an Emblem Logo?

✅ Creates a strong, authoritative presence

✅ Looks prestigious and timeless

✅ Ideal for brands that want a classic or vintage feel

Famous Examples:

Harley-Davidson – The shield design reinforces the brand’s strong, bold image.

Starbucks – The mermaid emblem is both elegant and iconic.

NFL – The shield-style logo gives a powerful, official look.

6. Mascot Logos

A mascot logo features a character that represents the brand. This style is great for family-friendly brands, sports teams, and food companies. Mascots create a personal connection and make brands more approachable.

Why Choose a Mascot Logo?

✅ Adds a fun, friendly personality to a brand

✅ Great for audience engagement

✅ Works well for sports, food, and entertainment brands

Famous Examples:

KFC – Colonel Sanders is a key part of KFC’s brand identity.

Michelin – The Michelin Man has been around for over a century.

Pringles – The mustached mascot makes the brand more relatable.

Which Type of Logo is Right for You?

Choosing the right type of logo depends on your brand’s identity, target audience, and business goals.

If you want a simple, text-based logo, go for a Wordmark or Lettermark.

If you need a visual symbol, choose a Pictorial Mark or Abstract Logo.

For a traditional and professional look, pick an Emblem Logo.

If you want a playful and engaging brand, go for a Mascot Logo.

Need help designing your perfect logo? Check out our recommended logo design service for expert assista

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Final Thoughts

Logos are the face of a brand. Whether you choose a Wordmark, Lettermark, Pictorial Mark, Abstract, Emblem, or Mascot Logo, the right choice depends on your brand’s message and target audience.

Make sure 

your logo is unique, memorable, and versatile to create a lasting impression. Need help with a custom logo? Check out our recommended logo design service today!